CTV TV Advertising
With Our OTT/CTV TV Advertising Strategy, advertisers have access to the most advanced solution in the market. Powered by three distinct methods of audience targeting, getting the right message in front of the right person at the right time has never been more effective.
- Target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
- Bring the precision of digital targeting to what is OTT advertising with the ability to target users based on keywords, context, and other online behaviors.
- Take advantage of numerous combinations of demographic variables to target your ideal audience.
- Connected TV Watchers Tend to Be More Engaged with Content.
- Can Still Measure Foot Traffic to Your Physical Retail Location.
Other Key Connected TV/OTT Benefits
- Ability to target at the screen size of the CTV Device (e.g. Mobile Phone, Laptop, Tablet, Gaming System).
- Non-skippable, immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming.
- Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials.
- Access to inventory for both short and long-form content on the big screen and other connected devices.
- Allows advertisers to couple the impact of TV with the precision of digital and social media.
- Access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, and video campaigns.