The basis of all Digonary Strategies, no matter what type of business you’re serving, is to make sure we capture any and all, YES, ALL potential buyers once they go to your website, no matter where they go on your website.
Once we capture the buyers’ IP addresses, we can follow them for 90 days and see where they go online, to get a better idea of just what they are looking for. During those 90 days, we can then take the top ten sites they have visited and serve your ads on those sites in true SEM fashion.
In many instances, we are now able to surgically track what a potential buyer does online, that we can know the clothing and perfume stores they go to, where they live, and even what automobile they will buy. We’ll know, even before the potential buyer knows, what they’re going to buy themselves!
The longer you advertise, the more precise our campaigns can be.
Instead of spending hundreds of thousands of dollars on SEM (Search Engine Marketing) that is just thrown out on the web arbitrarily, WAM will target the sites your potential customer is familiar with and only send ads that he or she will see.
If the Digonary Strategy is followed, it is better than any traditional billboard, newspaper ad, or TV spot that used to be tracked for effectiveness by tracking the phone number on the ad.
Instead we are tracking the CTR (Click-Thru-Rate) as proof that someone, not just an IP address, was compelled by the ad that was served to them to click through and find out more about the offer the company advertised, or ways of ultimately contacting the retailer.
If a potential buyer doesn’t see the ad with their eyeballs and click through, you don’t pay for the ad. It is therefore a further strategy to identify where their eyeballs live.
Digonary’s Strategic Goal is simple:
Find the diamonds in the rough, otherwise known as potential buyers, then analyze what ads and promotions they react to.
Digonary clears up the confusion and reverses the madness.